Best Uses of Instagram by Libraries

Instagram may not be an obvious choice for institutions such as libraries, merely because it is largely only usable via the mobile application. Another downside to Instagram is that links to other websites and resources are not clickable when in a comment or post caption. As such Instagram has a limited ability to lead users to other sources of information, unlike Twitter or Pinterest.

A successful, useful Instagram account needs to be creating it's own content regularly. Original photos and videos with informative captions and helpful and/or fun hashtags are a must. Instagram may not be a tool for sharing large amounts of information, sharing links, or creating photo albums, but it does have some unique uses and a large user base.

Here are some way libraries can use Instagram:

• Posting photos and videos that reflect what is currently happening in the library, engaging customers, and showcasing and celebrating events. For example, the Australian Museum advertised their "#FreeMuseumWeekend" on their Instagram.
• Share collections and new acquisitions like the Fisher Rare Book Library.
• Reveal some of the behind-the-scenes of what goes on in libraries - as the State Library of Victoria does here.
• Interact with customers via comments and hashtags.